The airline is offering special treats and bespoke dishes in its lounges at London Heathrow and adding a variety of special touches to its onboard experience, including sweet desserts for Diwali
British Airways has introduced a variety of special touches to its onboard experience this month, including a range of sweet desserts for Diwali for customers travelling across its network.
To celebrate the festival of lights on November 12, the airline is introducing festive desserts for customers across all cabins on outbound and inbound long-haul flights to India.
The airline’s customers travelling in Club World (business class) from London Heathrow to India will be able to enjoy Rasmalai, a popular sweet delicacy, originating from eastern India.
Those travelling in World Traveller Plus (premium economy) can tuck into Kesar Peda, a traditional North Indian sweet made from khoya, sugar, saffron and cardamom. The dessert is full of beautiful flavours and best enjoyed as a post-meal sweet treat. Customers travelling in the airline’s World Traveller (economy) cabin to India will be served a popular Indian dessert, Motichoor Laddoo, which is traditionally served on special occasions.
On return flights from India, travellers will also be able to enjoy a range of Diwali-themed desserts across various routes. Kaju Pista or Gulab Jamun, a fusion-filled dessert accompanied with Rabdi, will be served in Club World. Customers travelling in World Traveller Plus will have the option of Khoye Ka Laddoo or Doodhi Halwa, garnished with traditional dried fruits.
British Airways will also be adding a range of special treats across all its lounges at London Heathrow to celebrate Diwali and Thanksgiving. This includes traditional decorations with garlands and tealights, as well as specially designed main courses and snacks for customers to enjoy from 12 – 15 November, ranging from Rogan Josh, Chicken Balti and samosas.
British Airways’ Chief Customer Officer, Calum Laming, said: “We know that many of our customers will be celebrating Diwali this month, so we wanted to go that extra mile to spread some joy over the festive season, both on the ground and at 35,000ft. For those celebrating, we’d like to wish them a very Happy Diwali from everyone at British Airways.”
British Airways recently unveiled its newest brand advert to celebrate Diwali, which is now airing across the globe. The advert is a celebration of those flying home to India this festival season, and a thank you to those missing out on their own family celebrations.
British Airways is airing its newest brand advert this week, to celebrate Diwali. The seasonal positioning is a celebration of those flying home this festival season, and a thank you to those missing out on their own family celebrations.
The film features an all colleague-cast, spotlighting British Airways team members who are working over the festival to help customers celebrate with their loved ones once again.
Featuring Indian-based Cabin Crew, Akash and Shilpa, Amanda-Rose, Service Advisor at the airline’s contact centre in Gurugram, and Delhi Airport Customer Service Agent, Ruchika – the film shows them in action as they listen to voicemail messages from their real family and friends. The campaign was even filmed in the homes of British Airways team members.
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