केरल – Page 2 – आवारा मुसाफिर

Kerala Tourism’s ‘Holiday Heist’ campaign wins PATA Gold Award

July 20, 2024354 Views

Kerala Tourism has won the coveted Pacific Asia Travel Association (PATA) Gold Award 2024 for its online contest ‘Holiday Heist’ in Digital Marketing Campaign category, marking a big endorsement of its innovative initiatives to attract visitors. ‘Holiday Heist’, the month-long ground-breaking campaign was launched in July 2023 to woo tourists through an engaging and thrilling bidding game on the Tourism Department’s WhatsApp ChatBot Maya. Right from the start, it turned out to be a resounding success with travellers from across the country making a whopping 80,000 bids to visit the state’s prime destinations at unbelievably low prices. The bidding game, conducted in July 2023, also generated over 45 million impressions besides amassing a formidable 13 million plus video views. ...

केरलखबरनामाघटनाएं

Airbnb bookings for stays in Kochi witnessed 60% surge in 2023

AWARA MUSAFIR BUREAU

June 26, 2024312 Views

Kochi, a city steeped in history and cultural richness, has emerged as a popular destination for Indian travelers. Renowned for its heritage that dates back centuries, Kochi offers a fascinating blend of historical landmarks, diverse cultural influences, and exceptional hospitality. This coastal city, often referred to as the "Queen of the Arabian Sea", has been a vibrant trading port for over hundreds of years, attracting explorers, traders, and travelers from around the world. With its unique mix of colonial architecture, traditional Kerala culture, and scenic beauty, Kochi provides a myriad of experiences, from serene stays to captivating cultural encounters. Rising Popularity Among Indian Travelers Airbnb data revealed an over 60% increase in bookings for stays in Kochi in 2...

केरलखबरनामाघटनाएं

Kerala sets all-time record in domestic tourist arrivals in 2023

AWARA MUSAFIR BUREAU

March 6, 2024456 Views

Foreign visitor arrivals register 87.83 per cent growth Vagamon to host paragliding event from March 14-17, surfing fest at Varkala from March 29-31 Scripting an all-time record in domestic tourist arrivals, Kerala attracted 2,18,71,641 visitors from within the country in the calendar year 2023, registering a significant 15.92 per cent increase as compared to the previous year. In 2022, Kerala registered footfalls of 1,88,67,414 domestic tourists. Significantly, domestic tourist arrivals recorded an increase of 18.97 per cent when compared to the pre-COVID year of 2019, Minister for Tourism and Public Works P A Mohamed Riyas told a press conference on Monday. In 2023, Ernakulam district witnessed the highest influx of domestic tourists with 44,87,930 visitors, followed by Id...

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Now ‘Sky Escape’ into Kerala for a new adventure

UPENDRA SWAMI

January 18, 2024390 Views

*State bets big on heli-tourism to attract visitors *Paragliding festival at Wagamon; Surfing festival at Varkala *MTB Kerala at Mananthavady and Malabar River Festival at Kodenchery Poised to soar new heights in 2024, Kerala Tourism has unveiled in the national capital, a raft of groundbreaking products including Heli-Tourism, connecting the state’s top destinations, as part of its aggressive campaign to increase the domestic tourist footfalls. Branded as ‘Sky Escapes’, the heli-tourism project has been planned as a game-changer in the manner houseboats did for the state, three decades ago, and thus continue to lure visitors from both India and abroad, Kerala Tourism Director P B Nooh said at a press conference organised as part of the B2B trade meet here today. “Ker...

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Thiruvananthapuram to host Tourism Investors Meet

AWARA MUSAFIR BUREAU

October 19, 2023744 Views

Taking forward its strategic plans to rev up the state’s travel and hospitality sector, Kerala Tourism will be holding a investors’ meet in the city on November 16 showcasing immense investment opportunities in destinations, products and initiatives that firmly mark the state as an all-season experiential tourism hub. Chief Minister Pinarayi Vijayan will inaugurate the ‘Tourism Investors Meet’ (TIM), the first such initiative planned on a big scale, at Hyatt Regency at Thycaud in the city on November 16 at 12 noon. Minister for Tourism and PWD PA Mohamed Riyas will preside over the opening session, which will be attended by Planning Board Vice Chairman, Chief Secretary of Kerala, officials from various departments and investors from India and abroad. Briefing media on the salien...

केरलखबरनामाघटनाएं

Kerala Tourism receives PATA Gold Award for marketing campaign

AWARA MUSAFIR BUREAU

October 5, 2023752 Views

Kerala Tourism has been presented with the prestigious Pacific Asia Travel Association (PATA) Gold Award in the ‘Marketing Campaign (State & city - Global)’ category, marking a sterling endorsement of the state’s sustained efforts to devise innovative initiatives to attract visitors. Kerala Tourism Additional Director (General) S Prem Krishnan received the honour from PATA Chairman Mr Peter Semone at the PATA Travel Mart 2023, held at the International Exhibition Convention Centre (IECC), Pragati Maidan here on Thursday. Set up in 1984, the PATA Grand and Gold Awards recognise the finest contributions from the travel industry in the Asia- Pacific region with the winning projects consistently creating benchmarks for excellence and creativity. Kerala Tourism’s award-winning...

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Kerala’s backwater hub Kumarakom tops in revenue per available rooms in country

AWARA MUSAFIR BUREAU

September 29, 2023832 Views

Kovalam stands third in FY 2022-23 report by Hotelivate Reaffirming Kerala’s pre-eminent position as a highly preferred destination for global and domestic tourists, backwater hub Kumarakom has topped in an all-India survey of revenue gained by hotels and resorts in popular leisure destinations, posting the highest revenue per available room (RevPar) in financial year 2022-23. The survey, ‘Indian Hospitality Trends and Opportunities’, conducted by hospitality consulting firm Hotelivate, also reveals that the famed beach destination Kovalam has earned the third place in a list of top 15 destinations. RevPar, an industry metric used by hotels to price their rooms, refers to revenue generated per available room whether occupied or not. According to the 26th editio...

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Kerala’s Kanthalloor village bags Centre’s ‘Gold’ for Best Rural Tourism project

AWARA MUSAFIR BUREAU

September 27, 2023727 Views

Big endorsement for state’s sustainable initiatives on World Tourism Day Kanthalloor village panchayath in Kerala’s Idukki district, where the sustainable and inclusive STREET tourism project of the State Responsible Tourism Mission was successfully implemented, has been bestowed with the ‘Gold’ award by the Government of India in the category of Best Rural Tourism Projects. Kerala Tourism Director P B Nooh received the award from the Secretary, Ministry of Tourism, India V Vidyavathi at a ceremony held at Bharat Mandapam on the occasion of World Tourism Day in New Delhi. Kerala Responsible Tourism Mission (RTM) Coordinator and state Rural Tourism Nodal Officer K RupeshKumar and Kanthalloor Village Panchayat President P T Mohandas were also present to receive the honour. Keral...

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Over 1000 stakeholders to converge for Global Travel Market

AWARA MUSAFIR BUREAU

September 20, 2023673 Views

Sept 27-30 summit to showcase south India, unveil charms of South Kerala ahead of inbound season The first edition of South India’s prestigious travel expo, Global Travel Market (GTM 2023), planned from September 27 to 30 in the city, will see the convergence of global stakeholders, opening up vast opportunities to clinch new business partnerships, besides imparting an added thrust to the post-pandemic surge in travel and tourism sector. Coming ahead of the high inbound season, GTM 2023, an annual B2B travel and trade exhibition, organised by South Kerala Hoteliers Forum, Thiruvananthapuram Chamber of Commerce and Industries, Thavass Ventures, and Metro Media at Travancore International Convention Centre, Greenfield International Stadium, Karyavattom will focus on the South Indian t...

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Tourism in Kerala safe and in full swing

AWARA MUSAFIR BUREAU

September 17, 2023728 Views

Tourism activities across Kerala are moving ahead safely and normally with all events including the Champions Boat League (CBL) taking place as per schedule, marking the commencement of the high inbound season, State Tourism Minister P A Mohamed Riyas has said. The situation is well under control in a few pockets of Kozhikode district from where some cases of Nipah virus infection were reported, thanks to co-ordinated and foolproof containment measures taken on a war footing, the Minister said. Riyas, who is camping in Kozhikode, his home district, to closely monitor the situation along with Health Minister Veena George, said there is no room for worry on this count. Tourism Department officials are in close touch with the travel and hospitality industry and service providers...