To reaffirm India’s potential as a key source market, the Azerbaijan Tourism Board recently concluded a successful three-city destination seminar for travel trade partners across New Delhi, Bangalore, and Mumbai in partnership with BRANDit. The event showcased Azerbaijan's unwavering commitment to India as a pivotal source market and aimed to educate and inspire travel agents and tour operators, about the latest offerings and strategies for promoting Azerbaijan as a must-visit destination across travel segments. The seminars were organized to empower the trade with knowledge and tools they need to effectively promote Azerbaijan as a unique travel destination. Over the course of the workshops, attendees were presented with updates on the country's tourism strategy, offered insights into...
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The area around Shusha was once called the "Switzerland of Azerbaijan" for its wooded hills and mild climate - a nickname that belies a history of periodic violence between ethnic Azerbaijanis and Armenians stretching back more than a century. A year and a half ago, Azerbaijani forces retook the town from the ethnic Armenians who had seized it in 1992 for the Armenian-backed breakaway enclave of Nagorno-Karabakh, driving out the 15,000 Azerbaijanis who lived there. FILE PHOTO: A view shows a crater following recent shelling in the town of Shushi (Shusha), in the course of a military conflict over the breakaway region of Nagorno-Karabakh, October 29, 2020. Vahram Baghdasaryan/Photolure via REUTERS But the Shusha they recaptured, in Soviet times a tourist resort, was a shadow of it...
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