Subscription services have disrupted almost every industry, but the customer-focused model remains relatively nascent in the travel industry, observes GlobalData. The leading data and analytics company notes that its popularity could rise as travel subscriptions, whereby travelers typically pay a monthly fee to receive benefits such as discounted prices and personalized travel content, represent a compelling way for businesses to build brand loyalty. Hannah Free, Travel and Tourism Analyst at GlobalData, comments: “More and more businesses are moving away from the traditional product economy to the ‘subscription economy’. The subscription economy refers to the increasing presence of subscription-based businesses in today's ecommerce landscape as opposed to the traditional pay-per-produ...
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