Latching on to ‘Keravan Kerala’ project, BharatBenz rolls out custom-built caravans
Giving a major impetus to ‘Keravan Kerala’, the state government’s unique initiative to promote stakeholder-friendly Caravan Tourism, auto major BharatBenz has rolled out a spanking new and features-laden vehicle, which is the first of its kind in the coach industry for the tourism sector. The customized stylish vehicle, equipped with all the trappings for a smooth ride and comfortable stay, was jointly launched by Tourism Minister P A Mohamed Riyas and Transport Minister Antony Raju at a function in the city. Speaking on the occasion, Riyas said “Caravan Tourism is going to provide the much-needed energy to the relentless efforts of Kerala Tourism to explore the unexplored destinations. This initiative will set a new trend in experiential tourism in the state.” Kerala Tourism Mi...
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