Most Millennial and Generation Z travelers are planning bigger 2023 travel budgets but also growing more cost-conscious when booking flights and hotel accommodations, according to travel booking app Hopper. Early this year, U.S. travel companies told investors they saw no signs of slowing demand despite rising costs, but now, Hopper said, more customers are booking travel only when the price is right. Travelers wait to check in at John F. Kennedy International Airport in New York City, U.S., April 6, 2023. REUTERS/Eduardo Munoz The trend may eventually hamper growth for airline, hotel and leisure companies that have benefited from rising prices and pent-up demand. Some 84% of Hopper users, primarily Millennial and Gen Z travelers, plan to spend more on travel in 2023, accordin...
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Should be targeted with low cost off-peak travel options, says GlobalData With two billion holiday takers within the age range 25-34 in 2021, the second highest for its number of holiday takers, behind 35-49, travel and tourism companies need to target millennials and Gen Z with offerings away from busy summer periods that create value for money and authentic experiences, found GlobalData. The leading data and analytics company notes that a significant contributing factor as to why there are so many holiday takers in the 25-34 age range is their ability to travel during off-peak periods. Many young millennial and Gen Z travelers have no children or major responsibilities in terms of occupational and financial obligations. FILE PHOTO: A young tourist in Auckland, New Zealand, Nove...
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