The Aymanam Model Responsible Tourism Village Project won Kerala Tourism (KT), the World Travel Market’s ‘Indian Responsible Tourism One To Watch’ award, fetching global attention to the riverine location near Kottayam in the state. Meenachil River, Kottayam, Kerala Kerala Tourism Director Krishna Teja, IAS, received the honour at the ongoing WTM in London in the ‘High Speed Diversification’ category for tourist activities spanning two years ending on March 31, 2020. The award-winning project functions under KT’s Responsible Tourism Mission, which was formed four years ago as a nodal agency by the Kerala government. The project won the WTM recognition 14 months after Kerala Chief Minister Pinarayi Vijayan declared Aymanam as a model RT village. The award comes after the village f...
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Kerala Tourism Minister P A Mohamed Riyas on Tuesday launched the Kerala Agri Tourism Network-Farm Tourism as a major initiative of the globally-acclaimed Responsible Tourism project of the state to ensure monetary benefits to agricultural community by linking farming activities with tourism. The Minister also inaugurated a state-level training programme to create trained manpower to strengthen farm tourism and impart an added impetus to the tourism sector in the post-Covid phase. On the occasion, he said Kerala Tourism will be teaming up with local self-government institutions across the state to identify 500 new destinations in five years. The Responsible Tourism Mission has a key role in achieving this target. "Tourism projects of Kerala are largely meant to bring benefits...
Read MoreThe World Travel & Tourism Council (WTTC) has launched a major new report which reveals how destinations can grow responsibly, using the Destination Stewardship model. The report was launched in partnership with the Travel Foundation and the European Tourism Futures Institute (ETFI) at NHL Stenden University, in the Netherlands. ‘Towards Destination Stewardship: Achieving Destination Stewardship through scenarios & a Governance Diagnostics framework’ lays out how destinations can balance the needs of visitors and residents, with the involvement of both the public and private sector. Destination Stewardship is based on the responsible use of shared or ‘common pool’ resources, which provide diminished benefits if each individual participant or group pursues their own se...
Read MoreIn a massive affirmation of its exemplary activities aimed at promoting Responsible Tourism during the challenging times of COVID-19 pandemic, Kerala Tourism has been bestowed the coveted ‘Highly Commended’ Award by World Travel Mart London. Kerala’s Responsible Tourism (RT) Mission received this recognition in the category of ‘Meaningful Connections’. The RT Mission received the award for its innovative work on ‘Wok at Home Videos’ and storytelling audio and video series produced and presented by various Mission units in the state during the pandemic that has posed multiple challenges to the tourism sector. The Work at Home Videos have been developed by RT Mission entrepreneurs with a message to stay home safely during the lockdown but not to despair and to adopt measures to...
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