“We are Sweden, not Switzerland”, tourist board wants to end confusion
People still get Sweden and Switzerland mixed up. Every year, 120,000 people google the question: "Are Sweden and Switzerland the same?". Even the most informed and powerful people on earth can't always tell the two countries apart; A world leader, the New York Stock Exchange, and a famous popstar have all experienced this. Determined to end the confusion once and for all, Sweden is now proposing actions. Night is falling over Saltouluokta Montain Station, Norrbottens län. Photo: Jonatan Stålhös/Image Bank Sweden A recent study commissioned by Visit Sweden uncovered that 50% of US respondents are not confident in their ability to decipher differences in Swedish and Swiss cultures. The confusion sometimes has greater implications: one in ten American respondents has admitted to booki...
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