The application comes as Visit Sweden looks to prevent travel mix-ups among tourists Sweden is making a bold (and slightly cheeky) move to trademark its name, putting an end to travel mix-ups. The home of cinnamon rolls and fika has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse unsuspecting travellers who want to experience the original Sweden and is calling on people around the world to support its application via an online petition. The trademark application addresses a common problem travellers face with name-alike locations – with eight places around the world called "Sweden", multiple Germanys, dozens of Americas, and 34 Londons globally, it's not hard to see why a little brand clarity...
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“We are Sweden, not Switzerland”, tourist board wants to end confusion
People still get Sweden and Switzerland mixed up. Every year, 120,000 people google the question: "Are Sweden and Switzerland the same?". Even the most informed and powerful people on earth can't always tell the two countries apart; A world leader, the New York Stock Exchange, and a famous popstar have all experienced this. Determined to end the confusion once and for all, Sweden is now proposing actions. Night is falling over Saltouluokta Montain Station, Norrbottens län. Photo: Jonatan Stålhös/Image Bank Sweden A recent study commissioned by Visit Sweden uncovered that 50% of US respondents are not confident in their ability to decipher differences in Swedish and Swiss cultures. The confusion sometimes has greater implications: one in ten American respondents has admitted to booki...
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