Major new reports from the World Travel & Tourism Council (WTTC) and Microsoft highlight the transformative power of AI (Artificial Intelligence) for Travel & Tourism, marking a commitment to a digital future with unparalleled customer experiences. The first in a series of AI reports, announced during the global tourism body’s event at FITUR and in collaboration with WTTC’s Industry Partner, Microsoft, is poised to redefine Travel & Tourism standards and call on the sector for greater integration of such technologies. As the global leader in Travel & Tourism, WTTC is committed to driving innovation and supporting the sector to embrace AI and other cutting-edge technologies. To promote sustainability and excellent customer experiences, WTTC acknowledges the crucial im...
Read MoreDay: January 29, 2024
“Go Beyond What You Think” invites a global audience spanning two continents and multiple channels, to discover the delightfully unexpected in Saudi International football icon and Saudi Tourism Ambassador, Lionel Messi challenges misconceptions in latest global campaign Visitors and locals encouraged to #ShareYourSaudi on social channels From diverse destinations, events, entertainment and trailblazing Saudi females, the warm Saudi welcome and unmatched hospitality are visible throughout Campaign builds on UN Tourism “Tourism Opens Minds” Initiative aimed at inspiring tourists to expand their horizons when selecting travel destinations Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and S...
Read MoreBahrain Tourism and Exhibitions Authority (BTEA) launches the much-anticipated 8th Edition of the Bahrain Food Festival, a culinary extravaganza set to captivate palates from February 8th to 24th, 2024. This gastronomic celebration promises an unmatched fusion of flavors, creating an irresistible charm for both locals and tourists. In its 8th edition, the Bahrain Food Festival aims to elevate the culinary experience, offering a diverse range of delectable dishes that celebrate global flavors. Attendees can indulge in a gastronomic journey navigating continents, providing a unique opportunity to discover authentic dishes prepared by renowned chefs and culinary experts. From savory to sweet, traditional to contemporary, the festival boasts an impressive lineup of food vendors, ens...
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