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Influencers discuss inflation effect on travel

Record 250% QoQ growth in Q2 2022, reveals GlobalData

The travel and tourism sector has started to rebound with the easing of COVID-19 restrictions across the world. However, travelers are feeling the pinch of increasing inflation which has impacted travel costs including airfares and accommodation.

Against this backdrop, Twitter influencer conversations on inflation around travel-related topics have recorded a staggering 250% quarter-on-quarter (QoQ) rise in the second quarter (Q2) of 2022, reveals the Social Media Analytics Platform of GlobalData, a leading data and analytics company.

A significant spike in discussions was noticed in the second week of June, when airfares surged by 37.8% month-on-month in May, as inflation in the US recorded the highest level in the last 40 years, according to the US Bureau of Labor Statistics.

Smitarani Tripathy, Social Media Analyst at GlobalData, comments: “Most of the influencers opine travel demand may come under pressure as consumers are expected to cut travel plans amid the dreaded combination of soaring inflation, a depressed financial market, and airfares. The pandemic-induced demand is likely to be facilitated by trading down, with cheaper products and services being prioritized to counteract the impact of inflation.”

These are a few of the most popular influencer tweets captured by GlobalData’s Social Media Analytics Platform:

J Mintzmyer, Founder of Value Investor’s Edge

Deepak Singh, Founder & publisher of State of the Market

Trevor, World Traveler

Vinamra Longani, Head of Operations at Sarin & Co.

Gary Leff, Miles and Points Consulting, LLC

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