After, webinars, Facebook live sessions and zoom meetings we are now in for Virtual Expos. Although WTM, London is going to happen as scheduled in November, same cannot be said about Travel Exhibitions due in India. With case load of COVID-19 jumping daily to new heights and no breather looking close in sight, any big exhibition seems most unlikely this year. Therefore, we are already taking expos to virtual reality as well. South Asia’s first Virtual Travel Exhibition SATTE GenX is going to take place on 23rd September 2020.
During these challenging times, SATTE offers an opportunity to the stakeholders of the industry to conduct business from their locations and connect with their target audience. This Virtual Expo is a part of the industry’s broader plan to gradually reopen the travel, tourism, and hospitality sector. It will help stakeholders to reconnect with the industry and grow businesses. The objective of the SATTE GenX is to equip stakeholders with a tool to reconnect, revive and grow the business.
As the humanity reels under the onslaught of COVID-19, businesses across the globe are preparing for a long haul of total or partial shutdowns, supply chain disruptions, missing employees, absence of physical interactions, newer safety challenges, etc. During this time, it makes sense to prepare for the upcoming challenges using all the technology available at disposal to ensure business continuity and build the capability to mitigate those challenges. SATTE INDIA 2020 VIRTUAL EXPO is one of the steps in that direction. It promises to provide all the business networking opportunities that industry is used to as part of the physical expo sans the requirement to be physically present at the exhibition venue.
BENEFITS OF VIRTUAL EXPO
Better interaction with target audience and live lead generation connect with potential buyers. It gives an improved conversion rate as there is zero cost for a set up and running costs while there are unlimited opportunities to connect and share product knowledge.
VIRTUAL BOOTHS
Virtual Booths can be customized and options can be given to the sponsors from templates that are available with the platform or the sponsors can create their own designs in the sizes given by organisers who in turn can create the environment. A team of 4 to 5 members from each sponsor can manage the backend. While 3 to 4 persons can be involved at virtual booth to interact with attendees and one person can be for speaker session. The team members involved at booths will have to manage the chats. Attendees can chat with a video call to interact. The booth managers need to multitask to interact with a greater number of people at any given time. Virtual visitors can use chat, videos, interactive brandings, option to download of collaterals to connect and collaborate.
MARKETING AND WEBINARS
Show can be extensively promoted via email marketing, SMS, online ads, social media promotion and trade magazine publications. Webinars are now already popular; therefore, speakers can do webinars via webcast from their offices. They just need to have good internet connection, conference room for noise free environment and landline phone to join the phone bridge. The webinar will be broadcasted through the bridge. They can simply join from a link sent to them post the registration. Also, the virtual platform is mobile compatible, and the attendees can join from any devices.
SATTE GenX is organised by Informa Markets in India which was formerly known as UBM India. UBM had been India’s leading exhibition organizer, holding every year, over 25 large scale exhibitions, 40 conferences, along with industry awards and trainings across the country; thereby enabling trade across multiple industry verticals. In India, rechristened Informa Markets has offices across Mumbai, New Delhi, Bangalore and Chennai. Informa Markets is owned by Informa PLC, a leading B2B information services group and the largest B2B Events organiser in the world.
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