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UNWTO and CNN partner for global #restarttourism campaign

December 14, 20201739 Views

After partnering back in May for a campaign asking the world to be patient, responsible and “travel tomorrow”, the World Tourism Organization and CNN International Commercial (CNNIC) have teamed up again to celebrate the transformative power being unleased as the restart of tourism gets underway. Centred around a 45-second film launched today and broadcast exclusively on CNN International until January 2021, this message will reach millions of households. The campaign affirms UNWTO as the unifying voice behind the global restart of tourism while harnessing the influence and prestige of the CNN brand to reach global audiences at scale. The #RestartTourism video highlights tourism’s unique ability to adapt and innovate and generate opportunities for sustainable development. CNNlC has...

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Atrevia to work with UNWTO to boost tourism in Africa

AWARA MUSAFIR BUREAU

November 3, 2020369 Views

The consultancy was the winner of the Inspiration Africa Branding ChallengeThe Ubuntu: Africa Invites You to Live campaign developed by ATREVIA has been chosen from the more than 200 proposals received in this international call by the World Tourism Organization (UNWTO)The proposal’s creativity, spirit of cooperation and differentiating emphasis on digital innovation in its strategy to position Africa's tourism attractions convinced the jury composed of representatives from UNWTO and CNN The Ubuntu: Africa Invites You to Live campaign, developed by ATREVIA, a global Communication and Strategic Positioning company, won the Inspiration Africa Branding Challenge organized by the World Tourism Organization (UNWTO) in collaboration with CNN International. Its proposal was selected fro...