Kerala Tourism has made a strong presence at ITB-Berlin with its riveting experiential products and initiatives catering to the demands of the post-Covid travellers, as the world’s leading travel trade show resumed its in-person mode after holding it virtually in the last two years in the shadow the pandemic. A pair of gigantic Kettukaala (giant effigies of bulls seen at temple festivals in Kerala) at the stand was the central attraction of Kerala’s 122 sq. m space highlighting the theme 'The Magical Everyday' at the March 7-9 event. The event drew global leaders of tourism industry to meet, interact and clinch business decisions. Led by the state Tourism Department Principal Secretary, KS Srinivas and Director PB Nooh, the Kerala pavilion had 13 co- exhibitors at the h...
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travel articles and news about South Indian state of Kerala
State Responsible Tourism Mission to implement the MoU Kerala entered into an agreement today with UN Women, boosting women-friendly activities in the state’s tourism sector by training stakeholders who include young representatives and civil organisations. A memorandum of understanding signed by Kerala Tourism Director P.B. Nooh and UN Women India Representative Susan Ferguson agreed to work towards promoting gender-inclusive tourism sites in the state. The Responsible Tourism Mission will be the implementing agency for the MoU. As per the pact inked at the first-ever Global Responsible Tourism Summit in Kumarakom near this city, both parties will promote women-friendly tourism in Kerala. This will be done by creating modules and capacity-building of relevant stakeholders, besid...
Read MoreIn a big endorsement of Kerala’s Caravan Tourism policy, ‘Keravan Kerala’ project rolled out by the State Tourism Department was on Friday presented the prestigious India Today Editor’s Choice Award. The tourist-friendly initiative that gained quick traction and keen investor interest was chosen for the honour in the Best Emerging State in Innovation category. Union Minister of State for Culture, Arjun Ram Meghwal, presented the award to Kerala Tourism Tourist Information Officer S. Sreekumar at the India Today Tourism Summit and Awards function held here on Friday. State’s Caravan Tourism, conceived as a comprehensive, stakeholder-friendly initiative, offers a safe, customized, and closest-to-nature travel experience to tourists. The caravan tourism policy, implemented with ...
Read MoreKerala is all set to host a four-day global Responsible Tourism (RT) summit from February 25, showcasing the state’s remarkable achievements in evolving an internationally-acclaimed sustainable tourism model over the last one-and-a-half decade and strengthening it further by coalescing the emerging trends and demands. Tourism Minister P A Mohamed Riyas will formally inaugurate the conclave, being organised by Kerala Tourism in association with State RT Mission, on February 26 at Lake Song Resort, Kumarakom, at 9 am. The deliberations of the summit will start with a ‘Speakers Meet’ on February 25. Minister for Cooperation and Registration VN Vasavan will preside over the function where Thomas Chazhikkadan, MP, will be the chief guest. Significantly, Kumarakom, located on the V...
Read MoreSeeking to give a major impetus to its efforts to woo tourists from USA, Kerala Tourism held a string of roadshows in the prominent cities of New York, Los Angeles and San Francisco, eliciting a tremendous response from the buyers at each event. Kerala Tourism Principal Secretary K. S Srinivas, who led the high-profile official delegation, made presentations in the three cities, showcasing new tourism offerings, globally acclaimed assets, and projects under the Responsible Tourism initiatives that travellers would experience in the state. Principal Secretary Mr. KS Srinivas delivering the presentation on Kerala Tourism at Los Angeles B2B meet. At the New York roadshow, Randhir Jaiswal, Consul General, Consulate of India, New York, was the chief guest while V. Senthur Kumaran, Ass...
Read MoreKathakali is classical dance drama of Kerala and it is one of the eight Indian classical dance forms- second from Kerala in the list besides Mohiniyattam. Kathakali comes under 'story-play' genre of art. Art form originated in Kerala over a thousand years ago and it is said o have evolved from other art forms of Kerala like Kutiyattam, Krishnanattam and Kalaripayattu. This beautiful dance also combines facets of ballet, opera, masque and pantomime. Kathakali is a mix of devotion, drama, dance, music, costumes and make up- all merged up in a divine experience. Kathakali retells the great stories of the past, mostly from Indian epics. https://www.youtube.com/watch?v=cyuGKdQcgrQ A Kathakali performance involves various spellbinding intricacies. Quiver of lips, flicker of eyes and ...
Read MoreMohiniyattam is one of the eight Indian classical dance forms. Dance originates from legend of Mohini as per Hindu mythology. Mohini was incarnation of Vishnu which happened during Amrit Manthan. Mohiniyattam has elements of many other dance forms of south India. Its a sensuous dance, earlier performed by Devadasis during rule of Chera Kings from 9 to 12 C.E. King Swathi Thirunal of the erstwhile Travancore Kingdom later patronised this dance. https://www.youtube.com/watch?v=KMtEbM0alj8 Mohiniyattam has love and devotion to god as its major themes. This dance comprises about 40 different basic movements called Adavukal. Lyrics are in Manipravalam, which is a mix of Sanskrit and Malayalam languages. Also noticeable is the simple, yet elegant costume, which consists of white sari, ...
Read MoreKerala Tourism and Public Works Minister P A Mohamed Riyas has been selected for the State’s Best Minister award instituted by Federation of Kerala Associations in North America (FOKANA). Riyas will be presented the award at the two-day FOKANA Kerala Convention to be held here on March 31 and April 1, FOKANA President Dr Babu Stephen and General Secretary Dr Kala Shahi said here. FOKANA is the oldest and the largest non-resident Indian association of the United States, with a track record of over 40 years. Over the years, FOKANA has been organising cultural and philanthropic activities as the umbrella organisation of Keralites in the United States. ...
Read MoreBuoyed by a clutch of global awards and accolades, Kerala Tourism has unleashed a raft of new projects and events that will turn the state into an all-season destination and make the stay of new-age travellers a relaxing, rejuvenating and learning experience by unfolding before them the captivating charm of rural hinterland and lesser-known places. Sreekumar S, Deputy Director, Kerala Tourism Introducing new destinations, conceptualizing innovative tourism circuits, investing in infrastructure development, broadening the award-winning Responsible Tourism initiative, which allows tourists to experience village life and local communities to benefit, and ensuring better connectivity are the new focus areas of the state’s rejigged tourism initiatives. This was announced at a me...
Read MoreKerala’s stunning resurgence as a global travel destination in the post-pandemic phase got a massive endorsement with the New York Times listing the state among 52 must-visit places in 2023. Kerala is the only destination from India and listed at 13th spot in the newspaper’s annual list of places to visit. What clinched this global recognition for the state are its festivals, experiential tourism products and its trendsetting Responsible Tourism (RT) initiative that brought benefits to communities and unfolded the pastoral charm of the state before the tourists. The prestigious newspaper wrote that people travel to immerse themselves in other cultures, but some forms of community tourism put residents on display without offering benefits. But in Kerala, which is cele...
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