From Austria to Vietnam, 32 destinations from all around the world have been named as ‘Best Tourism Villages 2022’ by the World Tourism Organization (UNWTO). The accolade recognizes rural destinations that are embracing tourism as a driver of development and new opportunities for jobs and income, while preserving and promoting community-based values and products. The initiative also recognizes villages for their commitment to innovation and sustainability in all its aspects – economic, social and environmental – and a focus on developing tourism in line with the Sustainable Development Goals (SDGs). In 2022, a total of 32 villages from 18 countries across the five world regions were awarded the recognition. The villages were evaluated by an independent Advisory Board based on a ...
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One hundred experts from around the world gathered at UNWTO Headquarters to develop the next standard for Measuring the Sustainability of Tourism (MST) The global MST effort responds to the urgent need for guidance to produce more credible and comparable data on the role of tourism for people, planet and prosperity. The data framework will empower policy makers and the private sector to shape innovative policies and transform business models. Governments, businesses and consumers require transparent and reliable metrics. These need to be produced in a harmonized way to benchmark performance, communicate progress, streamline policy, and ensure that action on the ground is aligned with broader policy ambitions. Launched in 2016 by UNWTO in partnership with leading countries, the...
Read MoreTravel & Tourism sector commits to vision to halt and reverse biodiversity loss by 2030 During COP15 in Montreal, the World Travel & Tourism Council (WTTC), United Nations World Tourism Organisation (UNWTO) and the Sustainable Hospitality Alliance (the Alliance) have announced a new collaboration which will bring together the public and private sectors in a shared vision to halt and reverse biodiversity loss by 2030. The vision sees the global Travel & Tourism sector supporting and inspiring governments, businesses, and society to implement the post-2020 Global Biodiversity Framework and help to transform our relationship with the natural world. Signatories to the vision have committed to adopt a nature positive approach to tourism through integrating biodiversity saf...
Read MoreThe World Committee on Tourism Ethics (WCTE) has met to advance the fair and responsible recovery of the sector. Meeting in Madrid and guided by the principles of the Global Code of Ethics for Tourism, the Committee explored the main topics of its working groups for the next four years (period of 2022-2025). The focus of the Committee will be on analysing the ethical aspects and impacts of the following tourism-related areas, namely, (1) Decent Work, Inclusive Growth & Community Empowerment, (2) Technology & Digital Platforms, (3) Climate Change & Environmental Sustainability, and (4) Social Sustainability & Intercultural Dialogues. These areas will include several issues to which the committee will pay specific attention. At UNWTO’s headquarters in Madrid,...
Read MoreUNWTO has returned to Riyadh to serve as a bridge between public and private leaders as tourism faces up to big challenges of today: high inflation, geopolitical insecurity and the climate emergency. At the World Travel & Tourism Council (WTTC) Global Summit, taking place this week in the Saudi capital, UNWTO stressed the vital importance of education and investments as twin factors in ensuring tourism fulfils its enormous potential as a driver of sustainable and inclusive development. The high-level participation of UNWTO in this leading private sector forum further highlighted the Organization’s unique and natural ability to connect political ambitions and private sector capacity. Education: An Investment in Tourism’s Future Speaking before the Summit’s two main events,...
Read MoreAround 20 international professionals will meet in Madrid between 30 November-2 December to share ideas, debate and explore the challenges and trends to boost cultural tourism. They will also draw up conclusions and set out their recommendations for cultural and tourism destination managers, all of which will be presented in a report next January at the International Tourism Trade Fair (FITUR). The rise of cultural tourism has led to a number of challenges for destinations, all of which will be addressed in the Madrid meeting. Experts will also examine the growing importance of a holistic tourist-cultural experience, recognizing that a visit to a museum, monument or show does not begin at the entrance door, but is the responsibility of a destination's entire tourism system. The role of...
Read MoreInternational tourism is on track to reach 65% of pre-pandemic levels by the end of 2022 as the sector continues to bounce back from the pandemic An estimated 700 million tourists travelled internationally between January and September, more than double (+133%) the number recorded for the same period in 2021. This equates to 63% of 2019 levels and puts the sector on course to reach 65% of its pre-pandemic levels this year, in line with UNWTO scenarios. Results were boosted by strong pent-up demand, improved confidence levels and the lifting of restrictions in an increasing number of destinations. Highlighting the speed at which the sector has recovered from the worst crisis in its history, the latest World Tourism Barometer from UNWTO reveals that monthly arrivals were 64% below 201...
Read MoreThe growing importance of gastronomy tourism as a driver of inclusive development will be celebrated in the Japanese city of Nara next month. Held under the theme ‘Gastronomy Tourism for People and Planet: Innovate, Empower and Preserve’, the 7th UNWTO World Forum on Gastronomy Tourism will take place on 12-15 December. Organized by the World Tourism Organization (UNWTO) and the Basque Culinary Center (BCC) and hosted by the Nara Prefecture Government, with the support of the Japan Tourism Agency, the event will put the spotlight on the role of gastronomy tourism as a platform for development, women’s and youth empowerment and innovative ways on how to attract and retain talent. It will also see the launch of UNWTO’s Global Roadmap on Food Waste Reduction in Tourism. The Roadmap...
Read MoreThe tourism sector has set out its plans to achieve its climate action ambitions. At COP27, UNWTO brought leading sector stakeholders together to share practical insights into accelerating the shift to greater sustainability and reaching Net-Zero. Since the launch Glasgow Declaration on Climate Action in Tourism at COP26, more than 700 businesses, destinations, civil society groups and even countries have signed up, committing to decarbonize, regenerate and measure in order to halve their carbon emissions by 2030 and reach Net-Zero by 2050 at the latest. UNWTO Executive Director Zoritsa Urosevic said: “One year after its launch, we are proud to see the way the Glasgow Declaration has inspired our sector into action. Unlocking finance and developing measurement frameworks will be cri...
Read MoreSmall enterprises and local communities must be given the support they need to become true ‘agents of change’. As leaders of the G20 economies meet in Bali this week, UNWTO has stressed the importance of empowering grassroots actors as well as MSMES in order to drive sustainable and inclusive transformation and build greater resilience. As the global community faces up to a range of challenges, including geopolitical tensions, rising energy prices and a climate emergency, UNWTO has placed tourism firmly on the G20 agenda. Under the Indonesian Presidency of the G20, UNWTO Secretary-General Zurab Pololikashvili urged leaders to seize the opportunity to rethink and transform tourism in order to deliver on its massive potential for sustainability and opportunity. Speed up and scale ...
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