The 7th edition of the World Tourism Organization (UNWTO) Global Conference on Wine Tourism will be held in La Rioja in 2023. This new edition was presented at the Vivanco Museum of Wine Culture, with the participation of Concha Andreu, President of the Government of La Rioja; Reyes Maroto, Minister of Industry, Trade and Tourism; and the Secretary-General of the World Tourism Organization, Zurab Pololikashvili. The Conference has become a leading international forum on trends, tools and opportunities to advance wine tourism. It provides an opportunity for experts and professionals, as well as consolidated and emerging destinations in this tourism segment to exchange knowledge and experiences. During the official presentation, which was hosted at the Vivanco facilities in Brione...
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Innovation, partnerships and enhanced coordination are essential for making wine tourism a driver of rural development. That was the takeaway message from the 5th UNWTO Global Conference on Wine Tourism, held this week in Alentejo, Portugal, around the theme “Wine Tourism – a driver for rural development.” Aligning with the central focus of World Tourism Day 2021, due to be celebrated 27 September, the Conference brough public and private sector stakeholders together to identify ways to maximise the sector’s potential contributions to inclusive growth. Also on the agenda was advancing digital transformation, marketing and promotion and the conservation of nature through a thriving wine tourism sector. Around 150 people attended the conference in person, with many more joining virtu...
Read MoreThe World Tourism Organization (UNWTO), Visit Portugal and the city of Reguengos de Monsaraz have announced the dates for the 5th UNWTO Global Conference on Wine Tourism. Following the success of the past four editions, the Conference will take place on 9-10 September 2021, in Reguengos de Monsaraz in the Alentejo region, in collaboration with the Government of Portugal. Held under the theme ‘Wine Tourism – a driver for rural development’ in a hybrid format to welcome delegates from all around the world, the Conference will focus on the contribution of wine tourism to social and economic regional integration and its great potential to generate development opportunities in rural destinations. UNWTO Secretary-General, Zurab Pololikashvili says: “It is now more important than ev...
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