UNWTO – Page 17 – आवारा मुसाफिर

UNWTO and Google launch global partnership to lead tourism recovery

May 24, 2021822 Views

The World Tourism Organization (UNWTO) and Google have signed a new agreement to work together and lead global tourism’s recovery through innovation, education, and market intelligence. The new Memorandum of Understanding (MoU) builds on past cooperation between the UN specialized agency for tourism and Google. With destinations in some parts of the world looking to restart tourism, the new partnership will focus on harnessing the power of innovation, education, data and market intelligence to drive sustainable and inclusive recovery. Notably, the two organizations will host trainings for Destination Management Organizations (DMOs), using a new Capacity Building Curriculum developed by Google. These sessions will empower destinations to switch to digital, with the training adapt...

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Empowering indigenous communities to drive tourism’s recovery

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May 21, 2021644 Views

The cultural diversity and knowledge of indigenous peoples can bring innovative experiences and new business opportunities for tourism destinations and local communities, and help them recover from the impacts of the COVID-19 pandemic. Based on this, the World Tourism Organization (UNWTO) has partnered with the World Indigenous Tourism Alliance (WINTA) on a set of guidelines, designed to ensure this type of experiences are respectful and led by the indigenous communities themselves. The new UNWTO Inclusive Recovery Guide, Issue 4: Indigenous Communities, is the fourth set of guidelines addressing the socio-cultural impacts of COVID-19 issued by UNWTO. The partners call for placing Indigenous communities at the centre of recovery plans and for partnerships geared towards gathering a...

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UNWTO hosts tourism leaders in Madrid

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May 20, 20211303 Views

The global tourism sector has come together to show its unity and readiness to restart as soon as conditions allow. To celebrate the return of the FITUR International Tourism Fair, UNWTO united leaders from the public and private sectors to send out a strong message that tourism is ready to return. Secretary-General Zurab Pololikashvili welcomed distinguished guests to the Royal Theatre in Madrid, among them the newest UNWTO Ambassadors, including the manager of Atlético de Madrid football club Diego Simeone and model and entrepreneur, Valeria Mazza. Reflecting unprecedented levels of political support for tourism, joining UNWTO at the evening event were Reyes Maroto, Minister of Industry, Trade and Tourism of Spain and the Mayor of Madrid, José Luis Martínez-Almeida. Furthermor...

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Promoting innovation and sustainability as FITUR returns

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May 15, 20211051 Views

At FITUR- The International Spanish Tourism Trade Fair (Madrid, 19-23 May 2021), UNWTO will ensure sustainability, innovation and responsibility are a central part of the conversation. FITUR was the last global in-person trade fair to take place before the COVID-19 pandemic, and is the first one to return, sending a clear message of the resolve of the tourism sector for a safe and responsible restart. This year’s trade fair will continue the long-standing partnership between UNWTO and FITUR, with the United Nations specialized agency for tourism addressing the most pressing challenges currently facing the sector while also looking to the future and supporting the tourism talent of tomorrow. Sustainable development takes the lead The week kicks off with the 25 winners of the U...

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Committee on tourism ethics recommends responsible use of travel certificates

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May 14, 2021482 Views

COVID-19 certificates for international travel must be free, universally available and non-discriminatory. They must also be limited in time and use, the World Committee on Tourism Ethics has recommended. Man holding a passport with COVID-19 sign stamped onto a white paper, immunity passport or risk-free certificate concept, recovered Coronavirus COVID19 patients being issued proof of convalescence As some countries work to welcome back visitors and restart tourism, the Committee met to assess the implications health certificates might have on tourism ethics. As an independent and impartial body of the General Assembly of the World Tourism Organization (UNWTO), it concluded that such certificates can be compatible with ethical tourism, though their use needs to be proportionate, mea...

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New report shows value of IP to the tourism sector

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May 6, 2021586 Views

A new report published jointly by WIPO and the World Tourism Organization (UNWTO) on the value of intellectual property in boosting tourism shows how the IP system creates a favorable ecosystem for innovation, entrepreneurship and investment in the sector. The publication, entitled “Boosting Tourism Development through Intellectual Property,” highlights good practices, features case studies and recommendations for policymakers and other tourism stakeholders on how to ensure that creativity, innovation, traditions and cultural heritage in tourism are properly protected and commercialized and that the benefits are shared by all. In a joint Foreword, WIPO Director General Daren Tang and UNWTO Secretary General Zurab Pololikashvili, predict that while the tourism sector has taken a ...

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G20 welcome recommendations for tourism’s ‘green transformation’

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May 5, 2021351 Views

UNWTO has served as tourism’s global voice as the Tourism Ministers of the G20 nations met to devise a way forward for an inclusive, resilient, and sustainable recovery for the sector. Upon assuming Presidency of the G20, Italy has drawn on UNWTO data to highlight the impact the pandemic has had on tourist numbers globally and how this translates into lost jobs and revenues, as well as lost opportunities for social development. Addressing the meeting, UNWTO Secretary-General Zurab Pololikashvili, stressed the continued need for coordination at the very highest level, in order to advance “common, harmonized criteria for the easing of travel restrictions, and for increased investment in systems that support safe travel, including testing on departure and on arrival.” With the c...

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UNWTO and IATA collaborate on destination tracker to restore confidence in travel

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April 23, 2021643 Views

The World Tourism Organization (UNWTO) and the International Air Transport Association (IATA) announce a Destination Tracker in preparation for the restart of international travel. It is the result of both organizations joining efforts to boost confidence and accelerate recovery of the tourism sector when borders reopen. The UNWTO-IATA Destination Tracker is a new free online tool for governments to provide information on COVID-19 requirements for travel and the measures in place at the destination. The tool is available through the websites of both organizations and will provide information on: -COVID-19 Indicators including infection rates, positivity rates, and vaccination roll out by destination/country.-Air Travel Regulations, including test and quarantine requirements, pro...

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UNWTO, Facebook partner to leverage digital marketing to restart tourism

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April 18, 2021663 Views

The World Tourism Organization (UNWTO) and Facebook have partnered to help global destinations make use of the power of digital marketing as they look to welcome tourists back safely. Over the past year, the United Nations specialized agency for tourism has been supporting its Member States on a series of initiatives relating to market intelligence and marketing. Now, as tourism begins to restart in some parts of the world, a series of special sessions were held jointly with Facebook to deliver a range of key insights into how the effective use of digital marketing can help destinations gain a competitive advantage in the challenging months ahead. Three sessions, one each in English, Spanish and French, welcomed participants from 30 countries. The sessions focused on Facebook an...

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UNWTO, ONCE Foundation and ENAT – delivering accessible tourism for all

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April 15, 2021779 Views

The World Tourism Organization (UNWTO) will continue to build on its successful partnership with the Spanish ONCE Foundation and the European Network for Accessible Tourism (ENAT). The three parties have agreed to extend their partnership agreement for a further four years to ensure that their work to improve accessibility, in every part of the tourism value chain, continues during and beyond the pandemic. The joint work will continue to focus on the promotion of good practices during the current crisis, the application of standards, the measurement of accessible tourism, as well as labour inclusion and institutional disability inclusive policies. The three partners are currently collecting success stories of destinations and companies which have adopted new sanitary protocols to facil...