Plans to expand across Karnataka, Andhra Pradesh, Kerala, Tamil Nadu and Goa
Ayatana, widely known for its luxurious resorts and hotels have completed 5 successful years in the hospitality industry. With the Ooty expansion being announced at the time when Ayatana completes 5 successful years, the company is expected to launch 7 new properties by 2024.
Launched in 2017 as Plus Hotels, Ayatana decided to expand further and build on a chain of exquisite resorts known as Ayatana, Coorg. Alongside the luxurious resorts, Ayatana also opened Azora by Ayatana in 2022 – a WelcomHeritage Hotel that is Imbibed with the legacies of countless cultures. With the Coorg project gaining massive popularity, Ayatana decided to extend its footprint across South India. The Ooty project is Ayatana’s latest launch while they gear up to soon enter Arakku Valley in Andhra Pradesh, later this year.
Until 2022, the company has seen drastic growth with Coorg and Azora which has resulted in average revenue of around 60 Crores and is aiming to increase it to 100 Crores by the end of 2024. Started as an authorized brand partner with ITC Hotels, under the brand, WelcomHeritage, Ayatana’s MOU with ITC facilitated in the establishment of 5 resorts across Karnataka, Kerala and Tamil Nadu. The luxury resort and hotel chain have also witnessed a surge in footfall, employee engagement and hiring activities.
Commenting on Ayatana’s Expansion, Vishal Tony, the Founder of Ayatana said, “Since opening its doors in 2018, Ayatana Coorg has symbolised a union between Indian heritage and the timeless beauty of nature. At Ayatana, our aim is for people to discover a captivating blend of traditional culture and luxury comfort spread over a hundred acres of endless lush, amidst waterfalls and mists. Here, people’s care becomes our responsibility and unexpressed wishes are fulfilled making each day more memorable than the last”.
Ayatana plans to develop luxury resorts and hotel chains in various South Indian states – Arakku Valley, Kabini, Chikmagalur, Vagamon, Kochi and Goa. The upcoming developments will each have a dedicated theme and will continue to represent Ayatana as a ‘sanctuary of senses’ while remaining true to its name.
Aratt Hospitality is a part of Aratt – the parent company that was started in the early 2000s focusing on architecture and real estate. Ayatana, founded in 2018 is a sub-division of Aratt Hospitality aimed at providing a luxurious hospitality experience. Presently Ayatana Hospitality has launched its luxury resorts and hotels in Kochi, Coorg and Ooty with many other upcoming projects in the pipeline.
Ayatana Hospitality also launched Holiday Homes – a project along with the luxury resorts in Coorg, Ooty and Chikmanglur. There are around 60 Holiday Homes and are on a sell-and-lease-back model. The venture is also spread across institutional sectors of hospitality management like training, bath, linen upholstery line, collection of Ayatana amenities like hospitality décor, and personal care.
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