Appoints BRANDit to lead The Residence by Cenizaro portfolio in country
Cenizaro Hotels & Resorts, has commissioned BRANDit, a specialist in tourism marketing, as its integrated marketing agency in India following a competitive review process. The partnership will support stakeholders and further enhance the brand’s presence in the India market through The Residence by Cenizaro resort collection, with Maldives and Mauritius at the fore. BRANDit will fortify Cenizaro’s sales, marketing and PR strategies with a brand-new outlook as part of its mandate.
Commenting on the appointment, Henry Ngo, Chairman of Cenizaro Hotels & Resorts, said “We are pleased to welcome BRANDit as our new partner in India. As we repurpose our strategy, we look forward to working with the team to increase visibility for The Residence by Cenizaro portfolio and drive operational growth across different target segments of Leisure, MICE and Celebration. India is a priority market for Cenizaro owing to a vast market size and accessibility to many of our resorts, especially Maldives and Mauritius. Outbound travel is seeing a steady upturn and our association will only further bolster our efforts in firming our brand presence in the India market.”
The Residence by Cenizaro collection of resorts is part of Cenizaro Hotels & Resorts, an international, bespoke hospitality group. Inspired by a mission to enrich every guest experience, one person and one moment at a time, The Residence by Cenizaro is renowned for creating relaxing environments that reflect the destination, complemented by heartfelt hospitality. Each resort strives to create long lasting memories; from gastronomy and wellness offerings, to meaningful commitment to the local communities in each destination.
Today, the brand comprises eight extraordinary properties, with exciting expansion plans in the near future. Each property is set within culturally rich cities and top holiday destinations, each with their own storied history. Whether it’s a secluded resort or a historical riad in the medina, each Cenizaro property promises an oasis of calm and charm and a compelling mix of cultures and styles, with a goal to deliver thoughtful, personal and discreet service. Further expansion is planned with three hotels in Tunisia, including the group’s first city and desert properties – The Residence Douz, The Medina of Tunis and Djerba Island – alongside The Residence Mapur and The Residence Ubud in Indonesia.
“We are delighted to represent The Residence by Cenizaro. I am confident that together we will successfully reinforce the brand’s reach in the India market. With comprehensive knowledge of the travel trade and media backed by a dynamic team at BRANDit, we will effectively drive results for The Residence collection in India,” said Lubaina Sheerazi, CEO & Co-founder, BRANDit.
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