Dubai named No. 1 Top Destination in the World for the third year running

# Tripadvisor’s top 2024 destinations according to global travelers

# Asia dominates Trending Destinations list globally for 2024

Tripadvisor, the world’s largest travel guidance platform, has announced its first Travelers’ Choice Award for 2024: the Best of the Best Destinations. With roughly four in five (81%) Americans planning vacations in 2024, these are the most sought-after destinations for the year, according to Tripadvisor reviewers.

Tripadvisor’s Best of the Best Destinations span seven categories for 2024: Top Destinations (formerly Popular Destinations), Trending Destinations, Culture Destinations, Food Destinations, Nature Destinations and two new subcategories this year, Honeymoon Destinations and Sustainable Destinations.

2024 Travel Outlook

Last year saw a resurgence of people taking holidays to all corners of the globe and Tripadvisor research indicates that travel is set to see sustained momentum in 2024. Tripadvisor data reveals that almost half (45%) are planning three or more trips, 46% will take at least one international trip, and the vast majority (93%) of Americans are planning to spend the same, if not more, on travel this year.

Those seeking help with travel planning this year can draw inspiration from the Best of the Best Destination lists, with guidance from the global travel community. Winning destinations are largely determined by an analysis of Tripadvisor reviews and ratings from a recent 12-month period. With a multitude of destinations recognized across seven award subcategories and a geographic spread spanning six continents and 80 countries, there’s something for everyone.

Sarah Firshein, Head of Editorial at Tripadvisor, said: “With 94% of Americans planning to travel as much, if not more, than last year, enthusiasm is high and this year’s list of Travelers’ Choice Best of the Best Destinations really reflects that excitement.

“Winners like Dubai, Tokyo, Paris, and Marrakech indicate that our community has an unbridled appetite for destinations with vibrant arts-and-culture scenes, top-notch restaurants, and seemingly limitless attractions and experiences. It’s also great to see a rebound on long-haul trips to Asia, with the region having fully opened up post-pandemic; as Tripadvisor’s Trending Destinations list shows, travelers are keen to get out there and explore with gusto.”

Trending for 2024

With emerging travel hotspots for 2024, Asia comes out top, securing the top five places in the world’s Trending Destinations – which identifies places that have seen the greatest year-over-year growth in interest – and making up an impressive eight out of the top 10 destinations. Tokyo, Japan is No. 1 for 2024, followed by Seoul, South Korea at No. 2 and Halong Bay, Vietnam at No. 3. Central and South America are the only other regions to make the top 10, with Bogota, Colombia at No. 6 and Alajuela, Costa Rica at No. 8.

In the U.S., a diverse range of destinations are on the rise for Tripadvisor reviewers this year; from the Floridian beach destinations like St. Petersburg and Marathon, to capitals of cool Brooklyn, New York; Provincetown, Massachusetts; and Portland, Oregon and locales like West Yellowstone, Montana and Homer, Alaska to access breathtaking natural wonders, there are places to suit the needs of every traveler.

Travelers’ Favorite Spots

With almost three fourths (71%) of Americans planning to return to their favorite places this season, reviewers on Tripadvisor are loud and proud about their most beloved destinations. The reigning champion, Dubai, has been named Top Destination in the World for the third year running, solidifying its position as Tripadvisor reviewers’ favorite destination. In the U.S., New York City, which offers something for every traveler, holds onto the No. 1 spot a second year in a row. (PRNewswire)