The German National Tourist Office (GNTO), India, in collaboration with Visit Berlin, hosted an exclusive press event at AER, one of Mumbai’s most stylish and vibrant locations. The evening showcased Germany as a premier travel destination, highlighting Berlin’s cultural and vibrant attractions for Indian travelers. Guests indulged in traditional German cuisine, sampling local flavors.
Attended by leading media personalities, influential influencers, social media engagers, and content creators from Mumbai and beyond, the event witnessed remarkable participation. Key representatives from Visit Berlin, Burkhard Kieker, CEO and Ralf Ostendorf, Director Market & Media Relations presented encouraging statistics, revealing a significant growth in Indian visitors with 59,800 overnights until July 2024 with a growth of +25% compared to the year 2023.
The evening highlighted Berlin’s upcoming festivals:
- Festival of Lights 2024 from October 4th to 13th. The 20th anniversary is illuminating the theme ‘Celebrating Freedom.
- 35 years later, Berlin will commemorate the fall of the Wall, official ceremonies are planned for 9 November 2024.
In 2023, Indian travellers undertook 15.25 million outbound trips, with 2.8 million heading to Europe, including 311,000 to Germany which ranked as the 3rd most popular European destination. Tour holidays and city breaks are the top choices for Indian travellers, but Germany’s scenic landscapes also make it a dream destination for Indian honeymoon trips, capturing the magic of Bollywood-inspired love stories.
The numbers show 440,577overnight stays from January to June 2024, a significant improvement from the 6.9% decline in June 2023. This upward trend indicates a strong interest in Germany as a travel destination among Indian tourists, and we are excited to see this growth continue.
The successful event sets the stage for GNTO India’s 4-city roadshow in November, where Visit Berlin will join other German partners to interact with travel agents across India.
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