Foreign visitor arrivals register 87.83 per cent growth
Vagamon to host paragliding event from March 14-17, surfing fest at Varkala from March 29-31
Scripting an all-time record in domestic tourist arrivals, Kerala attracted 2,18,71,641 visitors from within the country in the calendar year 2023, registering a significant 15.92 per cent increase as compared to the previous year.
In 2022, Kerala registered footfalls of 1,88,67,414 domestic tourists. Significantly, domestic tourist arrivals recorded an increase of 18.97 per cent when compared to the pre-COVID year of 2019, Minister for Tourism and Public Works P A Mohamed Riyas told a press conference on Monday.
In 2023, Ernakulam district witnessed the highest influx of domestic tourists with 44,87,930 visitors, followed by Idukki (36,33,584), Thiruvananthapuram (35,89,932), Thrissur (24,78,573), and Wayanad (17,50,267).
Kerala also witnessed a healthy increase in international tourist arrivals with 6,49,057 visitors in 2023, as compared to 3,45,549 tourists in 2022, indicating a remarkable growth of 87.83 per cent. Ernakulam district was visited by 2,79,904 tourists from abroad, followed by Thiruvananthapuram (1,48,462), Idukki (1,03,644), Alappuzha (31,403), and Kottayam (28,458).
This all-time record in tourist footfalls signified not just the stupendous recovery from the devastation wreaked by the Covid-19 pandemic but also a huge endorsement of the state’s high standing as an all-season experiential tourism hub.
“This is a testament to Kerala Tourism’s vigorous efforts based on well-crafted policy initiatives and meticulously implemented promotional strategies within and outside the country,” Riyas said.
As for the number of visitors from abroad, the minister pointed out that despite a significant uptick, it was still 45.45 per cent lower when compared to international tourist arrivals before the onset of the COVID pandemic.
“The conflicts in some parts of the world also affect international tourism. Despite these challenges, there has been good progress in foreign footfalls in Kerala. The adventure tourism events planned for this year will help us regain much of the lost ground. We are also working on plans to attract more tourists to the Malabar region”, the Minister said.
To a question, he said the cases of human-animal conflicts in Wayanad will not affect tourism activities in that district.
He also said more regulatory measures are in the offing to ensure safety of adventure tourism activities. As part of this, registration and licensing will be made compulsory for surfing training clubs and similar adventure tourism ventures. For this, a regulatory framework would be adopted.
The phenomenal resurgence of Kerala’s tourism reflected on the resounding success of the innovative campaigns launched by Kerala Tourism both within the country and outside, Tourism Director P B Nooh said.
Kerala also made a mark by promoting the state as an all-season experiential tourism hub by adding new destinations, giving greater salience to adventure tourism and bringing in innovative ideas to reinforce the sector, Nooh added.
Tourism Minister also unveiled the logos of the International Paragliding Competition and International Surfing Festival scheduled to be held in Kerala for this month, firming up the state’s standing as a top adventure tourism destination.
The ‘International Paragliding Competition 2024’, the first in the series of four adventure tourism events this year, will be held from March 14 to 17 at Vagamon, Idukki. The International Surfing Festival at Varkala from March 29 to 31 will be the first national surfing championship this year.
These are among four international events this year aimed at firmly putting the state on the global adventure tourism map.
The International Mountain Terrain Biking Championship (MTB Kerala 2024) and the Malabar River Festival are the other two events in the series.
The ‘International Paragliding Competition 2024’, the first in the series of events this year, has been planned as the largest aero sports adventure festival where more than 100 nationally and internationally renowned paragliders will participate.
More than 15 countries have expressed interest in participating in the festival. Also, many paragliding international champions and world-famous riders will be part of the event.”
The four-day fest will feature contestants from France, Germany, Italy, New Zealand, Australia, the US, the UK, Nepal and the Indian states of Delhi, Himachal Pradesh, Maharashtra, Sikkim, Goa, Karnataka, Tamil Nadu, Uttarakhand and Arunachal Pradesh.
Paragliding competitions will be held in Mini XC, Spot Landing at Top Landing Spot, Mini Acrobatics Show, Hike and Fly, Ground handling and Thermaling.
The event will be organised jointly by the Kerala Adventure Tourism Promotion Society (KATPS) under the Department of Tourism and the Idukki District Tourism Promotion Council with the technical support of the Paragliding Association of India.
The International Surfing Festival at Varkala from March 29 to 31 will be the first national surfing championship this year. Surfing athletes from India’s east and west coastal cities will compete in various categories. The event aims to make Kerala the premier surfing destination in India and promote the sport of surfing in the country.
Competitions will be held in SUP Technical Race, SUP Long Distance, SUP Sprint Race, Paddleboard Technical Race, Paddleboard Long Distance and SUP Surfing.
This event will be organised jointly by the International Surfing Association, KATPS and Thiruvananthapuram DTPC in collaboration with the Surfing Federation of India.
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