The Palacio de Congresos de Palma hosted the Summit of Sustainable Destinations organised by UNWTO in partnership with the Mallorca Tourism Foundation. The conference has shared the best practices of environmental, social and economic sustainability developed around the world by leading organisations and companies in these initiatives.
Catalina Cladera, the President of Consell de Majorca, Isabel Oliver from the Office of the UNWTO Secretary-General and José Hila, Mayor of Palma, opened the event of which was followed by more than 300 attendees in-person and online. Closing the summit were Closed the summit the vice president of the Spanish Government and Minister for Economic Affairs and Digital Transformation, Nadia Calviño; and the president of the Balearic Islands, Francina Armengol
Cladera expressed her pride that Majorca is “the world capital of sustainable tourism during the celebration of this international summit” and assured delegates that “we want it to continue beyond this summit”. During her speech, the president highlighted the potential of the island as a benchmark of sustainability within the tourism sector. The president added, “Majorca is a leading, quality destination around the world, year-round, with pioneering laws in waste management and tourism.
Representing UNWTO, Isabel Oliver highlighted the importance of “promoting sustainable tourism that respects human rights” and highlighted the weight of Majorca as a benchmark in terms of sustainability for “its ability to innovate, the professionalism of its entrepreneurs and the management of its governments”. The Mayor of Palma, who announced the recent approval of the Sustainable Urban Mobility Plan for the city, highlighted the “need to bet on sustainability to improve the experiences of tourists and the quality of life of its residents, being a shared work between public administrations, the private sector and citizens”.
Calviño stressed the importance of making public investments now, as well as the need to work collaboratively with the private sector to modernise a sector as important for Spain as the tourism sector and to continue to place the country in a position of leadership. She further emphasised that Spain will be able to recover 80% of international tourists of 2019 this summer under the leadership of the Balearic Islands, which this Easter has already exceeded the figures for 2019 in some segments.
President Armengol ended the closing ceremony by highlighting the importance of the new tourism law that is being processed by the Parliament focused on sustainability from the triple perspective of business competitiveness, environmental sustainability and care for workers.