Minor Hotels expands select service portfolio in Thailand

The destination also serves as a gateway to the attractions in the surrounding province of Prachuap Khiri Khan, including Khao Sam Roi Yot National Park and its Phraya Nakhon Cave, as well as Pa-La-U Waterfall in Kaeng Krachang National Park

Will rebrand a premium property at royal seaside retreat as NH Hua Hin

Minor Hotels, a global hospitality group with hotels, resorts and branded residences across 59 countries, has announced the upcoming launch of NH Hua Hin in Thailand’s royal seaside town. Minor Hotels will assume management of the hotel from 16 January 2026.

NH Hua Hin will offer 152 modern rooms and suites with city and mountain views, starting from 30 sqm. The property provides accommodation options for leisure and business guests, designed for comfort and functionality, including deluxe rooms, family rooms with bunk beds, and one-bedroom suites.

Guests at the hotels will enjoy three food and beverage outlets: an all-day dining restaurant serving international favourites and local specialities, a lobby café offering light bites and drinks throughout the day, and a rooftop bar by the infinity pool with sunset views. Recreational facilities at the hotel include the rooftop pool, a Kids’ Club with indoor and outdoor spaces for hours of entertainment, and a fitness centre, allowing travellers to keep their lifestyle during their trip.

For meetings and events, the hotel offers a fully equipped 110 sqm function room that accommodates up to 90 guests, ideal for productive off-sites and stress-free gatherings.

Situated 200 km south of Bangkok, Thailand’s capital city, Hua Hin is renowned as Thailand’s royal seaside retreat. NH Hua Hin’s prime location at the southern end of Hua Hin will offer guests convenient access to Hua Hin Beach (beach access 400m away), local night markets (Cicada Night Market and Hua Hin Night Market), and shopping experiences (BLUPORT Hua Hin and Market Village Hua Hin), positioning the property as the ideal basecamp for discovery and relaxation. The destination also serves as a gateway to the attractions in the surrounding province of Prachuap Khiri Khan, including Khao Sam Roi Yot National Park and its Phraya Nakhon Cave, as well as Pa-La-U Waterfall in Kaeng Krachang National Park.

Dillip Rajakarier, Group CEO of Minor International, parent company of Minor Hotels, commented, “We are proud to introduce the NH Hotels & Resort brand to a third city in Thailand. NH Hua Hin will set a new benchmark for accessible hospitality in Hua Hin, complementing our luxury and premium offerings in the region.”

Pakornkit Rangnoktai and Keita Maeda, Executive Directors of Enrich Poranimmit, owners of the property, added, “We are pleased to partner with Minor Hotels in bringing the NH Hotels & Resorts brand to Hua Hin. Minor Hotels’ reputation for operational excellence and guest-centric service, as well as its decades of operations in the destination, gives us confidence in the future success of NH Hua Hin.”

The rebranding of NH Hua Hin reflects Minor Hotels’ commitment to growing its select-service offering in key destinations across Asia. The hotel will be the fourth NH Hotels & Resorts property in Thailand, joining NH properties in Bangkok and Phuket – NH Bangkok Sukhumvit Boulevard, NH Bangkok Asoke, and NH Boat Lagoon Phuket Resort – as well as sister resorts in Sri Lanka (NH Bentota Ceysands Resort) and the Maldives (NH Maldives Kuda Rah Resort). The hotel expands Minor Hotels’ footprint in Hua Hin to three properties alongside the luxury Anantara Hua Hin Resort and premium Avani+ Hua Hin.