AI leads a technologically empowered future for tourism After a challenging few years for the tourism industry, there is a revitalized appetite for global travel, coinciding with a paradigm shift in technology marked by rapidly accelerating connectivity and innovation in AI and data. In this dynamic digital landscape, consumers are demanding more personalized and streamlined services to help them make informed travel decisions amidst the information overload. Travel service providers, armed with the latest technological developments, are now more equipped than ever to meet these demands. Trip.com continues to lead in creating a simplified and hassle-free user experience, offering personalized information at users' fingertips, empowered by AI-led capabilities and innovative content mark...
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