AI revolution, and sustainable journeys take centre stage As the sun sets on 2023, Trip.com Group, a global leader in online travel services, reflects on the dynamic landscape of travel over the past year, offering insights into the trends set to shape the journey in 2024. AI takes centre stage in predictive planning for 2024 As we venture in 2024, the travel landscape is undergoing a paradigm shift, driven by the widespread integration of AI. Leading this transformative change is TripGenie, an advanced AI travel assistant that is integrated into the Trip.com mobile app. Leveraging cutting-edge large language model technologies, TripGenie, launched in 2023, has evolved into a personalised travel companion. It is reshaping the way we plan our journeys, from crafting bespoke iti...
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