● 83% of consumers are planning to fly to a leisure destination in the next six months ● 93% would buy services like excursions and car rental from their airline if they could ● 56% would be more likely to spend on extras if the online buying experience improved to be more like retail, fashion and groceries New survey data from travel tech company IBS Software, reveals a massive 93% of UK and US consumers would book more services with airlines given the chance - representing a huge opportunity for airlines. The study, which looked into UK and US airline passengers' expectations of airlines, shows that following a challenging period of travel uncertainty, passenger confidence is recovering with 83% of respondents planning to purchase tickets in the next six months. However, t...
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