UNWTO and the Government of Italy will celebrate the 6th Global Conference Under the theme ‘What's next? Wine tourism pairs with Innovation…’ and building up on the success of the past five editions, this 6th edition will take place on 19-21 September 2022, in Alba in the Piemonte region, at the heart of the ‘Vineyard Landscape of Piemonte: Langhe-Roero and Monferrato’, a UNESCO recognized Heritage Site. Featuring over 30 international speakers, the Conference will focus on the role of innovation in the future of wine tourism, how can wine tourism be more sustainable and what are the opportunities of digital and social to enhance the wine tourism value chain and create local benefits. UNWTO Secretary-General, Zurab Pololikashvili says: “As the sector’s recovery get underway, ...
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