Offering more diverse experiences and investing in talented people will play a key role in helping mountain areas grow tourism in a sustainable and responsible manner. The 12th World Congress on Snow, Mountain and Wellness Tourism has identified key challenges—among them climate change and evolving consumer trends—while recognizing the role tourism can play in the protection of the fragile mountain ecosystem, the building of resilience for mountain communities, and the preservation of the local heritage. Five Years of Action Held in the framework of the United Nation’s Five Years of Action for the Development of Mountain Regions, the Congress, held at Andorra, Spain from 20th to 22nd March 2024, focused on medical and wellness tourism, sustainability, the promotion of pre...
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The 11th World Congress on Snow and Mountain Tourism concluded in Andorra with a shared commitment to centre innovation and promote investment in green infrastructure and low-impact travel experiences. Held as part of the UN Year of Sustainable Mountains, the Congress focused on the recovery of tourism and on an approach to the future based on understanding the tourist’s needs while also preserving natural and cultural resources. Also on the agenda was ensuring the well-being of mountain communities and addressing issues such as innovation, sustainability and digital transformation. FILE PHOTO: An aerial view shows the Santa Claus Village in the Arctic Circle near Rovaniemi, Finland, December 3, 2021. REUTERS/Attila Cser At the Congress, UNWTO Secretary-General Zurab Pololikashvi...
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