Royal Commission for AlUla launches 'Leap of Hope' campaign to strengthen global awareness and action to conserve critically endangered Big Cat species Following the United Nations declaration of the first International Day of the Arabian Leopard, on 10 February the Royal Commission for AlUla (RCU) continues to expand its long-term mission to safeguard the 'Critically Endangered' Big Cat species from the physical world into the virtual. As part of RCU's new 'Leap of Hope' campaign, this year's international edition of the annual call-to-action to conserve Arabian Leopards includes the launch of the 'Quest for Hope' gaming experience on the Roblox and Decentraland online platforms. Named 'Leap of Hope' after the Arabian Leopard's athletic prowess and ability to capture its p...
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The second annual Arabian Leopard Day 2023 is marked by a week of activities including an international outdoor advertising campaign, an augmented reality Snapchat lens, and in AlUla, an outdoor digital exhibition and a new walking trail The Royal Commission for AlUla (RCU) organised a range of activities to mark the second annual Arabian Leopard Day, and inaugurates the first Arabian Leopard Week, from the grassroots to the mountaintops and KSA classrooms to US billboards. Led by the Royal Commission for AlUla (RCU) alongside its conservation partners, the events are geared to increase awareness of the leopards’ plight and build public support for actions to conserve the species. Arabian Leopards are seen at the Royal Commission for AlUla's Arabian Leopard Breeding Centre in Taif...
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