To focus on the theme "Heritage in Every Bottle: Crafting Authentic Wine Tourism Experiences" The UN Tourism Global Conference on Wine Tourism is set to return to focus on traditions and cultural heritage. The eighth edition of the Conference, co-hosted by the Ministry of Economy of the Republic of Armenia, will be held in Yerevan (11-13 September 2024). This year's conference will focus on the theme "Heritage in Every Bottle: Crafting Authentic Wine Tourism Experiences," highlighting the importance of developing strategies that both preserve cultural traditions and benefit local communities. A key focus will be on reviving traditions in the evolving landscape of wine tourism, balancing modernization with cultural heritage. UN Tourism Secretary-General Zurab Pololikashvili ...
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