UNWTO and the Asian Development Bank have launched a joint report on the use of big data for better tourism planning and management. The report features examples from across the Asia and the Pacific region while also showcasing the main trends in the use of big data in tourism at the forefront of technology and innovation. The report also makes clear the the role that big data can play in recovery and the measurement of the economic, social, and environmental dimensions of tourism. Data to empower decision makers Tourism suffered the greatest crisis on record in 2020. International arrivals plunged by 73% in 2020. This is likely to followed by a 70% and 75% fall on 2019 levels for 2021. As the sector looks to recover, data and market intelligence are critical to e...
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