Had 40% growth in influencer conversations on Twitter over last six months The entire travel and tourism value chain has been affected by the COVID-19 outbreak, and travel intermediaries are not an exception. However, American online travel company Tripadvisor, Inc (Tripadvisor) witnessed a 40% growth in influencer conversations during June-November 2020 period on Twitter, which is the highest among the travel intermediaries, reveals GlobalData, a leading data and analytics company. An analysis of GlobalData’s Influencer Platform revealed steady growth in influencer conversations for Tripadvisor and Booking Holdings, whereas Expedia failed to sustain the high spike. Booking Holdings Inc. (Booking Holdings) witnessed 20% growth while Expedia Group, Inc (Expedia Group) saw a decline o...
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