UN Tourism will bring together sector leaders to emphasise the importance of collaboration to unlock investment and growth potential across the region and to amplify the voice of “Brand Africa”. The second edition of the Regional Conference on Brand Africa (Livingstone, Zambia, 22 July) will further advance UN Tourism’s work supporting its Members from across the region in setting the direction of travel for the years ahead. Alongside Member States, the conference will also feature the participation of Affiliate Members from civil society and business, as well as other private sector leaders. Promoting ‘Brand Africa’ ‘Promoting Africa to Unlock Tourism Investments and the Sector’s Growth Potential’, emphasises the importance of collaboration and innovation throughout th...
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