Celebrating 75 years of warm island hospitality, Outrigger Resorts & Hotels has announced a comprehensive brand revitalisation in alignment with its bold mission to be The Premier Beach Resort Company in the World. Sun-kissed and sandy, the elevated yet playful aesthetic permeates all aspects of Outrigger’s barefoot luxury brand as it further modernises its current assets and expands its portfolio with additional destinations. The new strategic direction incorporates a multi-million dollar, state-of-the-art technology stack – most notably, the all-new Outrigger.com website, which brings to life Outrigger’s premier beach resort product in a digital format. Developed in partnership with Rightpoint, the data-driven and dynamic website uses the Optimizely platform to deliver a p...
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