Brand Finance – आवारा मुसाफिर

Taj is strongest hotel brand in the world

June 26, 2021867 Views

Taj, the iconic brand of Indian Hotels Company (IHCL), South Asia's largest hospitality company has been rated the Strongest Hotel Brand in the World by Brand Finance, the world's leading brand valuation consultancy in its annual 'Hotels 50 2021' report. This report recognizes the most valuable and strongest hotel brands across the globe. Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, "This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World's Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day. We will continue our endeavor to elevate the world class experiences o...

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India is world’s 7th most valuable Nation Brand

UPENDRA SWAMI

November 15, 2020860 Views

COVID-19 wipes over US$13 Trillion off top Nation Brands India has held onto its position as the world’s 7th most valuable nation brand, following a 21% brand value decrease US$2.0 trillion. The paradox of India’s performance globally relative to the size of its population, economy and its rich heritage continues, and has been accentuated during the pandemic. As with other nations, there is likely to be a permanent loss of output across India. The top 100 most valuable nation brands in the world have suffered a monumental loss to their brand value because of the COVID-19 pandemic, amounting to US$13.1 trillion, according to the latest report by the world’s leading brand valuation consultancy Brand Finance. 2020 has put the nations of the world to the test – from the economic impa...