To drive Asia Pacific brand expansion strategy, opens corporate office in Australia Leading independent hospitality company Amora Hotels & Resorts is positioning itself for a new phase of expansion in Asia Pacific as it prepares to introduce its unique style of customer-centric luxury hospitality to new destinations across the Pacific and Southeast Asia. This week, the group opened its inaugural corporate office in Sydney, which will spearhead a growth plan to double its portfolio from six to 12 hotels in five years. The establishment of the regional hub will be a launch pad for the fast-developing hotel group to leverage opportunities for acquisitions while driving strategy, brand, operations, finance and human resources. The new chapter of growth is being written by Ear...
Read MoreTag: brand strategy
QNTC appoints Deveekaa Nijhawan to lead the International PR and Communications Qatar National Tourism Council (QNTC) has appointed Deveekaa Nijhawan to lead the International PR and Communications team, to assist in marketing the destination in key markets as part of the country’s strategy to become a world-leading tourism destination. Deveekaa’s remit covers key markets including India, United Kingdom, Germany, Australia and United Arab Emirates with a focus on engaging and penetrating travel trade and consumer media. Deveekaa is a senior PR professional with over 10 years’ experience in PR & Communications in the hospitality sector. Deveekaa said: “I am very excited to join QNTC and embrace this new challenge. I am looking forward to developing and implementing a holistic...
Read MoreThe consultancy was the winner of the Inspiration Africa Branding ChallengeThe Ubuntu: Africa Invites You to Live campaign developed by ATREVIA has been chosen from the more than 200 proposals received in this international call by the World Tourism Organization (UNWTO)The proposal’s creativity, spirit of cooperation and differentiating emphasis on digital innovation in its strategy to position Africa's tourism attractions convinced the jury composed of representatives from UNWTO and CNN The Ubuntu: Africa Invites You to Live campaign, developed by ATREVIA, a global Communication and Strategic Positioning company, won the Inspiration Africa Branding Challenge organized by the World Tourism Organization (UNWTO) in collaboration with CNN International. Its proposal was selected fro...
Read More
You must be logged in to post a comment.