campaign – आवारा मुसाफिर

Kerala Tourism launches ‘My First Trip 2021’ campaign

March 25, 20211474 Views

Kerala Tourism on Thursday launched a pioneering travel initiative led by ten influencers from around the country who will carry out a new-media campaign to attract domestic tourists in the post-Covid era. Rani George, IAS, Principal Secretary, Tourism, flagged off the Kerala Blog Express, titled ‘My First Trip 2021’, which is slated to conclude on March 29. The influencers will tread different itineraries for six nights and five days, facilitating production of exclusive contents for Kerala Tourism. The images, videos and literature generated by them will be shared on social-media platforms as #MyFirstTrip. They will announce to the world that destinations in God’s Own Country continue to be open for tourists. Kerala Tourism Director V.R. Krishna Teja, IAS, and Biju. B...

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UNWTO and CNN partner for global #restarttourism campaign

AWARA MUSAFIR BUREAU

December 14, 20201707 Views

After partnering back in May for a campaign asking the world to be patient, responsible and “travel tomorrow”, the World Tourism Organization and CNN International Commercial (CNNIC) have teamed up again to celebrate the transformative power being unleased as the restart of tourism gets underway. Centred around a 45-second film launched today and broadcast exclusively on CNN International until January 2021, this message will reach millions of households. The campaign affirms UNWTO as the unifying voice behind the global restart of tourism while harnessing the influence and prestige of the CNN brand to reach global audiences at scale. The #RestartTourism video highlights tourism’s unique ability to adapt and innovate and generate opportunities for sustainable development. CNNlC has...

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Travel industry takes a wild turn on the onset of winters

AWARA MUSAFIR BUREAU

November 13, 2020368 Views

In 2021, travel will continue to be more about living, working and connecting safely away from home. Wildlife sanctuaries are going to be most sought after as they offer all of that with an added advantage of indulging in nature or adventure the moment office fatigue starts setting in. Travel and tourism industry in India is looking at revival as smog starts enveloping Delhi and its surrounding states in the plains. Tourism industry is resuming operations after months of inactivity due to the Coronavirus pandemic and the ensuing lockdown. In order to ensure that tourists remain safe, the government has issued detailed guidelines that must be adhered to for the industry to operate. eTroupers - a professionally managed hotel and resorts consultancy organisation in India, has launc...

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Atrevia to work with UNWTO to boost tourism in Africa

AWARA MUSAFIR BUREAU

November 3, 2020363 Views

The consultancy was the winner of the Inspiration Africa Branding ChallengeThe Ubuntu: Africa Invites You to Live campaign developed by ATREVIA has been chosen from the more than 200 proposals received in this international call by the World Tourism Organization (UNWTO)The proposal’s creativity, spirit of cooperation and differentiating emphasis on digital innovation in its strategy to position Africa's tourism attractions convinced the jury composed of representatives from UNWTO and CNN The Ubuntu: Africa Invites You to Live campaign, developed by ATREVIA, a global Communication and Strategic Positioning company, won the Inspiration Africa Branding Challenge organized by the World Tourism Organization (UNWTO) in collaboration with CNN International. Its proposal was selected fro...

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Kerala tourism campaign wins PATA award

AWARA MUSAFIR BUREAU

September 24, 2020700 Views

Kerala Tourism's internationally-acclaimed 'Human by Nature' campaign on Thursday bagged the prestigious PATA Grand Award 2020 for Marketing, giving a huge stimulus to the state's tourism industry, which has been severely impacted by COVID-19. Kerala Tourism has bagged one of the three PATA Grand Awards, which were announced live during a virtual presentation ceremony in Beijing. The distant event was attended virtually by Tourism Minister Kadakampally Surendran, Tourism Secretary Rani George; Tourism Director P Bala Kiran; PATA Chief Executive Officer Mario Hardy; and Macao Government Tourism Office (MGT) Director Ms Maria Helena de Senna Fernandes. It was for the first time that this year's PATA Gold Awards, supported and sponsored by the Macao Government Tourism ...