Partners announce a range of new initiatives designed to expand Ras Al Khaimah’s reach in China, including enhanced digital engagement, cultural storytelling and marketing innovations Ras Al Khaimah Tourism Development Authority (RAKTDA) and Trip.com Group, a leading global travel services provider, have signed a Memorandum of Understanding (MoU) at ITB Berlin 2025 to launch a range of new initiatives designed to boost Ras Al Khaimah’s appeal as a must-visit destination for Chinese travellers. The signing of the MoU builds on a period of significant momentum for Ras Al Khaimah in China. The agreement, signed by Amanda Wang, Vice President of Trip.com Group, and Iyad Rasbey, Vice President of Destination Tourism Development at RAKTDA, builds on the success of an existing partnershi...
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# Sector set to contribute $1.48TN to the Chinese economy# Jobs anticipated to reach 106MN in next ten years# Huge surges in inbound and outbound passengers to and from China The World Travel & Tourism Council (WTTC), has shed light on the substantial resurgence of China’s Travel & Tourism sector. According to WTTC’s latest Economic Impact Research, China’s Travel & Tourism sector is predicted to contribute $1.48TN to the national economy by the end of 2023, up over 150% from 2022, when the sector contributed $583BN to the economy. Ten years from now, WTTC forecasts that the sector will contribute over $4TN to China’s economy, demonstrating remarkable growth, outpacing global CAGR by almost 2:1. The global tourism body is also forecasting that the sector will su...
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