# With a score of 84.6/100, London tops the inaugural Brand Finance City Index, based on a global survey of 15,000 # New York and Paris are close behind in 2nd and 3rd among 100 cities in the ranking # Dubai proves its reputation as the top city brand in the Middle East, claiming a place in the global top 10 # Zurich leads rankings as the best city in the world to work locally, work remotely, invest, and retire, but low familiarity undermines its potential London has been named the best city brand in the world, followed by New York and Paris, by the inaugural Brand Finance City Index released today. Presented by brand evaluation consultancy Brand Finance, the ranking is based on a global survey of close to 15,000 members of the public conducted in April 2023 in 20 countries ...
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