Embark on an innovative, experiential journey at Cityplaza in Hong Kong Cathay has opened its first experiential retail space that brings an innovative “online to offline to online” shopping experience to its customers and members. Located in Hong Kong’s Cityplaza shopping mall, the new exclusive space has been thoughtfully designed with every part of the overall shopping journey in mind, from product curation – including the creation of Cathay-branded merchandise – to flexible check-out and multi-touchpoint delivery options. Director Customer Lifestyle Paul Smitton said: “The opening of our first retail space is a hugely exciting moment for Cathay and a major milestone in our 76-year history. We are always looking for ways to build more meaningful opportunities to engage w...
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