consumer survey – आवारा मुसाफिर

Global traveller survey reveals international travel is back

November 28, 2022817 Views

More than a quarter of consumers plan on three or more international trips Australians to spend more on travel than any other nation As the World Travel & Tourism Council (WTTC) opens its 22nd Global Summit in Riyadh, a new global consumer survey has revealed that the appetite for international travel is now at its highest point since the start of the pandemic. According to the survey of more than 26,000 consumers from 25 countries, conducted by YouGov for WTTC, 63% are planning a leisure trip in the next 12 months. The survey reveals that the appetite to travel shows no signs of slowing, with more than a quarter (27%) of consumers planning three or more trips over the same period. Additionally, the survey shows that travellers from Australia will be the world’s b...

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Tourist boards leveraging their national cuisine

AWARA MUSAFIR BUREAU

May 12, 20221095 Views

Way to gain a competitive advantage over rival destinations, says GlobalData As the travel industry’s recovery starts to gather pace, many tourist boards are looking to differentiate themselves from rival destinations by focusing on their cuisine rather than traditional natural hot spots, cities, or coastal locations, observes GlobalData, a leading data and analytics company. According to GlobalData’s Ads Database, Destination Marketing Organizations (DMOs) for Turkey, Malta, and Indonesia have focused on their national cuisine to entice new tourists. Marketing campaigns have included glossy images and short videos covering traditional cooking methods to boost cultural appeal. The development of these marketing campaigns appears to be in response to growing demand for international ...

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Secondary destinations were more popular this year among travelers

UPENDRA SWAMI

November 26, 2021691 Views

New report from WTTC and Trip.com Group reveals latest consumer trends and the shift in traveller behaviours # Bookings for ‘the great outdoors’ dominated in 2021# International spending expected to rise 94% in 2022# Eight out of 10 travellers will choose sustainable travel The World Travel & Tourism Council (WTTC) and Trip.com Group have launched ‘Trending in Travel’, a new report that shows the latest trends traveller behaviour and future booking patterns in the wake of COVID-19. WTTC, representing the global Travel & Tourism sector, joined forces with leading global travel service provider, Trip.com Group, and its major consumer brands Trip.com, Ctrip and Skyscanner, to analyse consumer trends shaping the recovery of the Travel & Tourism sector. WTTC’s late...

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Reintroducing European city tourism will be tough to balance with needs of locals

AWARA MUSAFIR BUREAU

November 17, 2021301 Views

Since the emergence of low-cost carriers and budget forms of accommodation, the popularity of city break tourism has increased significantly within intra-continental travel across Europe, says GlobalData. According to the leading data and analytics company*, 38% of respondents stated that they typically undertake this type of trip, making it the third most popular globally, behind sun and beach tourism and visiting friends and relatives (VFR). Ralph Hollister, Travel and Tourism Analyst at GlobalData, comments: “Prior to the COVID-19 pandemic, constant year-on-year (YoY) increases in international tourism to cities such as Barcelona, Amsterdam and Prague caused anger amongst local communities, creating pressure on local governments.” FILE PHOTO: Mannequins are seen on an empty stree...

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Call to restore freedom to travel

AWARA MUSAFIR BUREAU

October 6, 2021707 Views

Survey finds, frustration with travel restrictions is growing The International Air Transport Association (IATA) reported that air travelers are increasingly frustrated with the COVID-19 travel restrictions. A survey commissioned by IATA of 4,700 respondents in 11 markets in September demonstrated confidence that the risks of COVID-19 can be effectively managed and that the freedom to travel should be restored. 67% of respondents felt that most country borders should be opened now, up 12 percentage-points from the June 2021 survey.64% of respondents felt that border closures are unnecessary and have not been effective in containing the virus (up 11 percentage points from June 2021).73% responded that their quality of life is suffering as a result of COVID-19 travel restrictions ...

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Environmental sustainability must be a key focus area for cruise operators

AWARA MUSAFIR BUREAU

February 24, 2021981 Views

COVID-19 has strengthened a recent shift in consumer sentiment, with the pandemic further increasing concerns around environmental damage caused by the tourism sector. Cruise operators could be at risk of losing custom to other holiday/transport types if they do not act fast and place environmental sustainability at the forefront of new developments, says GlobalData, a leading data and analytics company. Gus Gardner, Travel and Tourism Analyst at GlobalData, comments: “GlobalData’s Week 11 COVID-19 Recovery Consumer Survey*, reveals that as a result of the COVID-19 pandemic, 31% of global respondents have made reducing their environmental footprint slightly/significantly more important than before, with a further 12% making it their top priority. This significant shift in consum...

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70 percent travelers plan for holiday in 2021

AWARA MUSAFIR BUREAU

October 14, 20201130 Views

An overwhelming majority of US and Canadian travelers (99 percent) are eager to travel again, with 70 percent stating that they plan to take a holiday in 2021, according to a Travel Leaders Group survey of nearly 3,000 frequent travelers. The survey was conducted in September in conjunction with the World Travel & Tourism Council (WTTC), which represents the global Travel & Tourism private sector. Results indicate that 45 percent of respondents have already made plans or are starting to make finite plans for their next holiday, while 54 percent say they are dreaming of when they can travel again. “These are really strong numbers. The fact that 99 percent of travelers surveyed said they are planning a trip or looking forward to the time they can travel again indicates tha...