Tourists visiting Copenhagen this summer are encouraged to participate in unusual kinds of vacation fun, including plucking floating trash from the Danish capital’s waterways, cycling to museums instead of going by car, or volunteering at an urban garden. All these activities are part of a new, four-week pilot project called CopenPay that rewards tourists for “climate-friendly actions.” “We must turn tourism from being an environmental burden into a force for positive change,” said Mikkel Aarø-Hansen, the CEO of tourist board Wonderful Copenhagen, which runs the scheme. “We want visitors to make conscious, green choices and hopefully end up getting even better experiences while they visit,” Aarø-Hansen said in a statement earlier this month. Among the over 20 attractions p...
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To get tourists to act more sustainably Wonderful Copenhagen is launching a new initiative: Pay for a variety of Copenhagen attractions with climate-friendly actions. There is a need to change the mindset of tourists and encourage green choices. Data show a large willingness as 82% say they want to act sustainably, but only 22% have changed their behaviour. This is why Copenhagen's official tourism organisation introduces CopenPay - a new initiative transforming green actions into currency for cultural experiences. It is Copenhagen's ambition to inspire visitors to make conscious green choices and help bridge the large gap between the desire to act sustainably and their actual behaviour. CopenPay rewards actions such as cycling, participating in cleanup efforts, or volunteeri...
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