United Nations World Tourism Organization (UNWTO) and the Council of Europe will work together to develop the opportunities tourism offers to local communities and to enhance the tourist experience along the European region’s Cultural Routes. The joint actions will be aimed at recognizing the added value that cultural routes offer for sustainable tourism development, cultural heritage safeguarding and intercultural dialogue. The collaboration will also further highlight the routes’ potential for advancing social, economic and cultural development, benefitting both Europe and its partner countries by strengthening cultural and historical ties. International Year of Creative Economy 2021 The two organizations will be collaborating first in the sphere of creative tourism, to sho...
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