Revenue increase of intermediaries not at par with increase in number of cruise tourists As a result of the COVID-19 pandemic, cruise bookings have shifted away from intermediaries with cruise tourists opting to book directly with the cruise line rather than through an Online Travel Agent (OTA) or the high street, finds GlobalData, the leading data and analytics company. FILE PHOTO: People pause to look at Norwegian Cruise Line's ship, Norwegian Breakaway, on the Hudson River, in New York. (AP Photo/Richard Drew) Industry revenue from cruise intermediaries in 2021 increased by 65% year-on-year (YoY) from $11.8 billion to $19.5 billion. However, cruise passengers have increased at a significantly higher rate. According to Cruise Lines International Association (CLIA), cruise tour...
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