First tourism organisation to partner with Art Basel worldwide serving as a show partner of Art Basel in the next three years The Hong Kong Tourism Board (HKTB) and Art Basel are delighted to announce a new three-year global partnership, marking a significant milestone in cultural collaboration. With this new partnership, HKTB became the pioneering tourism organisation to forge a global strategic alliance with Art Basel. This groundbreaking announcement took place during the press conference of Art Basel in Basel. The collaboration transcends Hong Kong, extending its reach to all Art Basel shows worldwide, commencing with Art Basel Paris this October. As part of this dynamic alliance, HKTB will serve as a Show Partner of Art Basel to celebrate Hong Kong art and culture on the wo...
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