Should be targeted with low cost off-peak travel options, says GlobalData With two billion holiday takers within the age range 25-34 in 2021, the second highest for its number of holiday takers, behind 35-49, travel and tourism companies need to target millennials and Gen Z with offerings away from busy summer periods that create value for money and authentic experiences, found GlobalData. The leading data and analytics company notes that a significant contributing factor as to why there are so many holiday takers in the 25-34 age range is their ability to travel during off-peak periods. Many young millennial and Gen Z travelers have no children or major responsibilities in terms of occupational and financial obligations. FILE PHOTO: A young tourist in Auckland, New Zealand, Nove...
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