Tourism Malaysia has unveiled an array of tourism packages that spotlight the destination's famous fruit: the durian, also known as the "King of Fruits." The new publication, "Durian Tourism Packages 2024/2025," features 62 packages from 27 local tour operators across 12 Malaysian states, blending the renowned flavors of fragrant durians with exhilarating activities. According to a recent American Express Survey, 81% of respondents prioritize food experiences while traveling abroad. Additionally, Technavio projects that the global durian fruit market will grow significantly, reaching USD 10.57 billion from 2024 to 2028, with a compound annual growth rate (CAGR) exceeding 8.09%. Tourism Malaysia's new publication, timed to coincide with the durian harvest season, is the only officia...
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