Major new reports from the World Travel & Tourism Council (WTTC) and Microsoft highlight the transformative power of AI (Artificial Intelligence) for Travel & Tourism, marking a commitment to a digital future with unparalleled customer experiences. The first in a series of AI reports, announced during the global tourism body’s event at FITUR and in collaboration with WTTC’s Industry Partner, Microsoft, is poised to redefine Travel & Tourism standards and call on the sector for greater integration of such technologies. As the global leader in Travel & Tourism, WTTC is committed to driving innovation and supporting the sector to embrace AI and other cutting-edge technologies. To promote sustainability and excellent customer experiences, WTTC acknowledges the crucial im...
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# Sector sees a surge of more than 250% in European bookings for Easter compared to 2021# WTTC calls to remove all restrictions for fully jabbed travellers and allow free movement The World Travel & Tourism Council (WTTC), which represents the global private Travel & Tourism sector, has revealed bookings for intra-European travel over the Easter period have increased by more than 250%, while summer bookings are currently 80% above 2021 levels. According to WTTC’s knowledge partner ForwardKeys, the leading travel data and analytics company, intra-European flight bookings for the busy Easter and summer periods have surged ahead of last year, giving a welcome boost to Travel & Tourism businesses across the continent. During WTTC’s participation at FITUR, the internat...
Read MoreThe global tourism sector has come together to show its unity and readiness to restart as soon as conditions allow. To celebrate the return of the FITUR International Tourism Fair, UNWTO united leaders from the public and private sectors to send out a strong message that tourism is ready to return. Secretary-General Zurab Pololikashvili welcomed distinguished guests to the Royal Theatre in Madrid, among them the newest UNWTO Ambassadors, including the manager of Atlético de Madrid football club Diego Simeone and model and entrepreneur, Valeria Mazza. Reflecting unprecedented levels of political support for tourism, joining UNWTO at the evening event were Reyes Maroto, Minister of Industry, Trade and Tourism of Spain and the Mayor of Madrid, José Luis Martínez-Almeida. Furthermor...
Read MoreAt FITUR- The International Spanish Tourism Trade Fair (Madrid, 19-23 May 2021), UNWTO will ensure sustainability, innovation and responsibility are a central part of the conversation. FITUR was the last global in-person trade fair to take place before the COVID-19 pandemic, and is the first one to return, sending a clear message of the resolve of the tourism sector for a safe and responsible restart. This year’s trade fair will continue the long-standing partnership between UNWTO and FITUR, with the United Nations specialized agency for tourism addressing the most pressing challenges currently facing the sector while also looking to the future and supporting the tourism talent of tomorrow. Sustainable development takes the lead The week kicks off with the 25 winners of the U...
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