Ho Chi Minh City, a culinary haven renowned for its vibrant street food scene, has embarked on an international media campaign to showcase its unique and transformative cuisine. Spearheaded by the Ho Chi Minh City Department of Tourism since December 2023, the campaign has captivated audiences worldwide with its compelling video titled "All You Can Eat". The captivating video has been prominently featured during prime time and throughout the day on esteemed networks such as CNN Asia, Discovery, and Asian Food Network (AFN). Leveraging the power of digital platforms and social media, the campaign ensures that the tantalizing glimpses into Ho Chi Minh City's culinary landscape reach a global audience. Furthermore, during November and December, the Heritage Guide showcasing culinary in Ho...
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